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Gitman Brothers | Spring 2016


In the roaring twenties and soon after The Great Depression, several great shirt makers, mostly first generation immigrants, banded together to move en masse out of New York and away from its urban problems, high costs and rackets. They decided upon a rural area about four hours outside of New York City in Pennsylvania, either in or around Schuylkill County. Among them was Max Gitman, a Brooklyn native who moved his family and business to the coal-mining town of Ashland and established the Ashland Shirt & Pajama Company in 1932.



The Ashland Shirt & Pajama Company factory remained a contract shop, making private label shirts for the most prestigious haberdashers in the USA, until 1978, when a band of young sellers, who loved and wore the product, proposed to Max Gitman’s sons, Alfie and Shelly, that they take the shirts directly to the market under their own label. And so, the Gitman Bros. brand was born.


Gitman Brothers’ classic oxfords feature a three-inch button down collar with single breast pocket and incorporate retro details like original chalk buttons, locker loops and double-track stitching. The Spring / Summer 2016 is inspired by Tuscan seaside town aesthetics, which include a healthy mix of summer-ready staples, counterpoised by a colorful assortment of palms, parrots, postcards, and geometric motifs. Most styles can be found in long and short sleeve variations, and can be found in a well-made cotton weave, or a lighter-weight chambray.


Gitman Bros. shirting can be found year-round at Penelope’s, so don’t hesitate to stop in and see what we have in stock - from the traditional staple to the party-goer’s favorite.

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